Publicity and Communication

“Publicity and Communication” is to be viewed as a means of extensive collaboration with effective internal/external communications, and as an educational tool for public awareness on various issues on JFM and educational campaigns for VSS.
Information Dissemination at field level to create awareness amongst VSS and other stakeholder through a mobile theater to show various publication videos and films, series of seminars during VSS meetings to promote information dissemination. Based on both visual and written records, publications as well as multi-media educational contents will be compiled in PMU, which will be shared amongst various FMUs for information dissemination to all target VSSs.

Public Awareness
Specialized contents such as forest fire protection and impact of shifting cultivation will also be compiled at PMU and publicized through radio and TV programs, newspapers, formal education for children and other government publications. Through the wide public awareness campaign and advertisements, people would become more aware of the environment and the Project.

Publication
Publication of newsletters, leaflets, leaflets, and brochures will be administered at PMU based on the information collected through filed level publicity activities. Newsletters outlining the Project activities would be issued quarterly. Leaflets to be issued monthly will discuss issues such as forestry technologies, forestry species, farm forestry, NTFP, marketing, income generating activities, etc. Since these publications will be distributed to VSSs and village level, they will be prepared both in English and Oriya. Brochures will be prepared annually mainly to publicize the Project activities and progress.

Multi-media CDs highlighting the activities of various VSSs will also be prepared in local language with the participation of VSS members. Recording of the contents will be undertaken by FMU staff, then, editing and compilation of the CDs will be done at PMU level with the help of professional editors and producers. Contents of these CDs will be disseminated to the VSS members and other villagers through field publicity activities by FMU staff members.

Website Development
The Project website will be developed as a collaborative environment in Oriya and English languages, utilizing a template driven “Content Management System (CMS)”. The website will have image gallery, articles and submissions system, BLOG, drawing applet, banners, featured links, comments, forums, polls, FAQs, surveys, newsletters, web-mail, and newsreader as usual features.